← Back to the team Chief Product Officer
Caroline Rennie
Spent four years building digital products at Comic Relief before joining felloh as CPO in April 2021. Founding product leader at felloh, translating what travel finance teams need into the roadmap.
The full story.
Caroline started her career at Tribesports — first as Content & Community Assistant, then Content Manager, then CRM & Merchandising Manager. Over three years she helped grow the Tribesports community from 50,000 to 200,000 members in a single 12-month stretch, ran the Kickstarter campaign that hit 398% of its funding target, and built the lifecycle email programme that lifted conversion by 15.6%.
She moved into hands-on product management at Hostmaker.co, the Airbnb host management service, where she ran the pay-as-you-go service experience for hosts — using SQL-driven data analysis, user interviews and feature prioritisation to increase revenue per service by 20% while retaining 80% of the customer base.
Caroline joined Comic Relief in 2016 and spent four years progressing from Senior Product Manager to Product Lead to Head of Product. Her time there spanned the platforms behind national fundraising campaigns and the move to a 90%+ serverless stack — work she later presented at AWS Summit London.
After Comic Relief, Caroline took on a Director role at We Are Serverless — a consultancy specialising in scaling digital systems to national-event level — then did a short stint as Product and Integration Lead at Be the Business, a government-backed productivity organisation, before joining felloh as CPO in April 2021 and becoming the founding product leader of the company.
At felloh she translates what travel finance teams actually need — booking-level evidence, reporting trails, audit-ready workflows — into the product roadmap. She speaks at industry events on travel finance and ATOL renewals, including ABTA's annual Finance Conference.
Experience.
- Apr 2021 — Present Chief Product Officer felloh
Founding product leader at felloh. Translates what travel finance teams need — booking-level evidence, reporting trails, audit-ready workflows — into the product roadmap.
- Oct 2020 — Dec 2025 Director We Are Serverless
Director of the consultancy that scales digital systems to national-event level for clients including RTÉ, the Cabinet Office, Just Giving and Cancer Research.
- Dec 2020 — Jun 2021 Product and Integration Lead Be the Business
Product and integration lead at the UK government-backed productivity organisation.
- Sep 2020 — Nov 2020 Head of Product Comic Relief
Led product across Comic Relief's digital portfolio in the run-up to the national appeal.
- Jan 2018 — Sep 2020 Product Lead Comic Relief
Set product strategy for the national fundraising platforms, including the migration that took the team to a 90%+ serverless stack — presented at AWS Summit London.
- Sep 2016 — Dec 2017 Senior Product Manager Comic Relief
Strategic planning and execution on the digital products powering Comic Relief's campaigns.
- Sep 2015 — Jun 2016 DIY Host Manager Hostmaker.co
First dedicated product role — managed pay-as-you-go services for Airbnb hosts requiring 5-star housekeeping and check-in. Increased revenue per service by 20% while retaining 80% of the customer base; ran SQL data analysis, user research and feature scoping.
- Jan 2015 — Aug 2015 Client Services Manager Lock-In-Marketing
Managed campaign delivery for clients including Halifax, Virgin Media, Beko PLC and Hungry House. Product owner of the custom CMS micro-site builder that secured new business with trial campaigns.
- Nov 2013 — Dec 2014 CRM & Merchandising Manager Tribesports
Ran weekly newsletters to a 250,000-strong database, built automated lifecycle emails (lifted conversion by 15.6%), and ran the ISPO Award-winning "Sweat and Save" campaign.
- Aug 2012 — Nov 2013 Content Manager Tribesports
Grew the Tribesports community from 50,000 to 200,000 members in 12 months. Co-wrote the Kickstarter campaign that hit 398% of funding target and launched the Tribesports Performance Range.
- Jan 2012 — Sep 2012 Content and Community Assistant Tribesports
Built brand awareness through strategic content production and effective social media seeding — produced seven articles a week and laid the foundation for the SEO content programme.
Recent appearances.
- Going Serverless at Comic Relief AWS Summit London
- Making ATOL renewals less painful — practical insights from TTC and felloh Industry session
Written by Caroline.
Updates
Navigating change: What we learned from ABTA finance conference day 2
Travel finance regulatory changes, fintech innovations, and industry debates. See what’s shaping travel finance and how to stay ahead.
Read article → InsightsMaking ATOL renewals less painful: practical insights from TTC and felloh
Why ATOL renewals are getting harder — and how better payment visibility and connected data help travel businesses prepare with confidence.
Read article →More of the felloh team.
Talk to Caroline and the felloh team.
Bring one payment, reporting or cash-position problem. We'll show how felloh connects the booking-level money trail behind it.