← Back to the team Head of Marketing / GTM
April Wang
International marketing leader with two decades across B2B SaaS, telecoms and consumer brands — from Shanghai to London. Joined felloh in June 2025 to lead marketing and GTM.
The full story.
April started her marketing career in Shanghai in 2005, building experience across publishing (Sinomedia's China Economic Review), retail (The Collection), lifestyle products (Renaud) and consumer goods at Jelly Belly's China operation. Nine years across sectors gave her the foundations of international brand-building and distribution.
She moved to London in 2014 to join Canonical — the company behind Ubuntu — as Marketing Manager, running content strategy and partner marketing across the global open-source ecosystem. A short stint as Global Marketing Director at LULUTRIP, the Chinese outbound travel agency, gave her direct travel-industry exposure before she pivoted into cloud communications.
April spent four years at Voxbone, progressing from Head of Demand Generation to Global VP of Marketing. After Voxbone was acquired by Bandwidth Inc., she moved into VP of Growth at Bandwidth, then Senior Director of Marketing at CloudCall — accumulating senior B2B SaaS marketing experience across global telecoms infrastructure.
Most recently she was SVP of Brand & Growth at Reliance Health, the African healthcare platform, where she led international expansion and brand marketing. April joined felloh in June 2025 as Head of Marketing / GTM — bringing the B2B SaaS, international-expansion and growth-marketing playbook into travel finance.
Experience.
- Jun 2025 — Present Head of Marketing / GTM felloh
Leading marketing and go-to-market at felloh — translating travel-finance product capabilities into demand, pipeline and the brand position that comes with them.
- Feb 2023 — May 2025 SVP of Brand & Growth Reliance Health
Led brand and growth marketing for the African healthcare platform, including international expansion and market research across new geographies.
- May 2022 — Feb 2023 Senior Director of Marketing CloudCall
Led strategic marketing for the cloud-communications platform across the UK and international markets.
- Jun 2021 — May 2022 VP of Growth Bandwidth Inc.
Growth marketing and cross-functional team leadership at the US cloud-communications platform following its acquisition of Voxbone.
- Feb 2020 — Feb 2022 Global VP of Marketing Voxbone
Promoted to Global VP of Marketing to lead international expansion, market segmentation and brand strategy across Voxbone's global footprint — through its acquisition by Bandwidth.
- Mar 2018 — Apr 2021 Head of Demand Generation Voxbone
Built the demand-generation function from the ground up — team-building and international expansion across Voxbone's enterprise telecoms customer base.
- Jun 2017 — Dec 2017 Global Marketing Director LULUTRIP
Marketing leadership at the Chinese outbound travel agency — business development, marketing campaign management and growth across international markets.
- Jul 2014 — Jun 2017 Marketing Manager Canonical Ltd.
Content strategy, partner relationship management and ecosystem marketing for the company behind Ubuntu, working across the global open-source community.
- Sep 2012 — Jul 2014 Marketing Manager China Jelly Belly Candy Company
Brand management and distribution strategy for Jelly Belly's China operation, across Shanghai and the wider mainland market.
- Mar 2008 — Aug 2012 Head of Sales & Marketing Renaud Lifestyle Products Ltd
International expansion and forecasting at the Shanghai-based lifestyle-products business.
- Mar 2007 — Mar 2008 Marketing Manager The Collection
Marketing for the Shanghai-based retail brand.
- Jun 2005 — Feb 2007 Marketing & Circulation Manager, China Economic Review Sinomedia
First marketing role — growing the circulation and marketing reach of the China Economic Review publication out of Shanghai.
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