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Adam Clark
Built payment-integrated, event-scale platforms at Comic Relief and the Cabinet Office before joining felloh. Now leads the technology behind the travel-payments platform trusted by 450+ merchants. Co-founder of We Are Serverless.
The full story.
Adam started his career inside the travel industry — at Iglu.com, the UK's largest independent travel agent for winter sports and cruise holidays. He moved from the sales floor into engineering, building Iglu's internal knowledge-base and statistics platform and rebuilding the Planet Cruise website after Iglu acquired it. That early grounding in how travel businesses actually run shapes how he thinks about felloh's platform today.
He went on to lead engineering at Comic Relief, where he architected the payment-integrated systems that absorbed the brutal peak loads of telethon donations across four major campaigns. Under his leadership the team pioneered the move to a 90%+ serverless stack on AWS, delivering a 93% cost reduction compared with the previous infrastructure.
Alongside felloh, Adam co-founded We Are Serverless — a consultancy that scales digital systems to national-event level. Their work spans the Cabinet Office's Register to Vote service, RTÉ's Toy Show Appeal, Just Giving and Cancer Research, all systems that have to absorb sudden, unpredictable national-scale load without breaking.
He joined felloh as CTO in January 2022. His focus is the platform's payment infrastructure, the booking-level reconciliation engine, and the data model that joins acquirer files, bank arrivals, the booking ledger and the general ledger so finance teams read from one source of truth — and so every figure can drill down to the source transaction.
Experience.
- Jan 2022 — Present Chief Technology Officer felloh
Leads the technology behind one of travel's most advanced payment operations platforms. Connects travel payments, booking data, accounting systems and bank accounts into one real-time picture for 450+ merchants.
- Oct 2020 — Present Co-Founder We Are Serverless
Empowers organisations to scale their systems to national-event level. Clients include RTÉ (Toy Show Appeal), the Cabinet Office (Register to Vote), Just Giving and Cancer Research.
- Dec 2019 — Dec 2021 Head of Engineering Comic Relief
Oversaw Data & Engineering across four campaigns. Led the migration from multi-cloud to a 90%+ serverless AWS stack — a 93% cost reduction versus the previous infrastructure.
- Jun 2019 — Dec 2019 Technical Lead Comic Relief
Set the strategic direction for the engineering stack, accelerating the move to serverless.
- May 2017 — Jun 2019 Senior Software Engineer Comic Relief
Built and maintained serverless, multi-IaaS, multi-PaaS systems integrating diverse payment service providers — engineered for the bulletproof redundancy a national fundraising platform needs.
- Feb 2015 — May 2017 Lead Engineer Zodiac Media
Worked on a cruise-price comparison and tracking platform across 30+ suppliers, a white-label holiday booking site, Somerset House's Drupal 8 site and Teacher Dashboard's Microsoft Sharepoint / Azure AD integration.
- Feb 2014 — Jan 2015 Full Stack Engineer Admedo.com
Built CRM (AngularJS) and API (Laravel) for a real-time bidding programmatic-advertising platform.
- Mar 2011 — Feb 2014 Software Engineer Iglu.com
Built Iglu's internal knowledge base, sales-statistics platform and call-recording integration. After Iglu's acquisition of Planet Cruise, rebuilt 70% of the Planet Cruise codebase in a month to run off the shared Iglu Cruise database.
- Aug 2009 — Feb 2014 Recruitment and Training Manager Iglu.com
Hired and trained 50–70 sales consultants a year across Iglu's Wimbledon and Portsmouth offices while building the engineering platforms above.
- Aug 2008 — Aug 2009 Senior Sales Consultant Iglu.com
- Nov 2007 — Aug 2008 Sales Consultant Iglu.com
First role at the largest independent UK travel agent for winter sports and cruise holidays — the start of a career that's stayed inside or adjacent to travel ever since.
Recent appearances.
- The Journey to 90% Serverless at Comic Relief Conference talk
- Serverless Functions Deep Dive Conference talk
- Comic Relief switched from multi-cloud to serverless with AWS and saw a 93% cost reduction AWS case study
- Modernising the Cabinet Office's Register to Vote service with cloud services AWS case study
- The RTÉ Toy Show Appeal — converting millions of viewers to millions of Euros with Serverless AWS case study
Written by Adam.
Updates
Giving AI agents access to travel payments: introducing the felloh MCP server
Use ChatGPT or Claude to orchestrate travel payments through felloh's MCP server — a conversational layer on top of existing APIs and SDKs.
Read article → UpdatesBuilding for a connected travel stack: introducing felloh SDKs
felloh's new C#, Node.js, PHP and Python SDKs make it easier for developers to wire payments into the wider travel stack.
Read article → InsightsData connectivity isn’t an IT project. It’s the whole game.
What two days at the ABTA Finance Conference told us about where travel finance is heading - and what’s at stake if businesses get left behind
Read article →More of the felloh team.
Talk to Adam and the felloh team.
Bring one payment, reporting or cash-position problem. We'll show how felloh connects the booking-level money trail behind it.