Travel payments glossary

Decline ratio

The proportion of authorisation requests that end in a decline.

Plain-English definition

The decline ratio is the proportion of authorisation requests that end in a decline rather than an approval. It is one of the headline acceptance metrics for any payment program and is monitored by acquirers and schemes alongside the chargeback ratio. A rising decline ratio can signal a fraud filter problem, a misconfigured 3DS flow, BIN-level risk or simply a shift in customer mix.

Why it matters in travel

Travel decline ratios are sensitive to seasonality, marketing campaigns and supplier disruption — a single bad weekend of declines on deposits can lose meaningful revenue. Watching decline ratios by BIN, by issuer country and by booking value helps spot where to act.

A campaign launch that drives a decline-ratio spike can quietly cost more than the campaign earns. Without segmentation by BIN, issuer country and booking value, the cause is invisible — and the marketing team moves on while finance is left explaining the gap between attempted and captured revenue. The teams that catch this watch the ratio in real time during campaigns.

Beyond campaigns, baseline decline ratios are diagnostic. A drift upward over weeks usually signals a tightening fraud filter, an issuer-side rule change, or a card-product mix shift. The travel businesses that monitor at this level recover bookings the businesses that do not lose forever.

How felloh helps

felloh exposes decline ratios alongside the booking record so travel teams can spot trends, retry strategically and feed the picture back into product and acquirer decisions.

Connect the dots.

See how payments, settlement, refunds and reporting evidence connect around every booking.