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I have always tried to do my best but often failed, but this time getting a B was what we were aiming for Felloh! is now a Certified B Corporation!
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1
Automate your manual tasks with AI-powered Software as a Service
You don’t need in-house AI tools to do this, most software providers will be doing the heavy lifting for you
2
Step up your SEO and AI Optimisation (AIO) strategy
Make sure your experiences are easily discoverable in consumer-generated itineraries. If you’ve invested in search engine optimisation (SEO) in the past, a lot of that work will be paying off now, but if not, it’s never too late to tag your images, set meta descriptions and make sure your most important content is machine readable.
3
Experiment cautiously with customer facing AI tools
If you’re not yet using any AI in your business, now is not the time to rip out your search function on your website and replace it with an AI chat bot! As an end consumer you probably know how frustrating it can be to deal with a poorly trained bot. Instead, find a problem you have which is worth solving but not business critical to start learning in a low-risk environment.
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I have always tried to do my best but often failed, but this time getting a B was what we were aiming for, felloh! is now a Certified B Corporation!
We are absolutely thrilled to be part of the B Corps community. As a B Corp we’re counted among
businesses that are leading a global movement for an inclusive, equitable, and regenerative economy.
Certified B Corps are a new kind of business that balances purpose and profit. They are legally required to consider the impact of their decisions on their workers, customers, suppliers, community, and the environment. This is a community of leaders, driving a global movement of people using businesses as a force for good like Ellas Kitchen, Proper Corn, Innocent and also from today Jamie Oliver!
From day one we have discussed what motivates us and we wrote down our values which are the core of who felloh are as a business to work for and to work with:
We were also determined these were not just words written down to make use feel good, but they should be used to shape and challenge our decisions on a daily basis. Becoming a Pending B Corporation signals our ambitions to be publicly measured on our principles and provide evidence of the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose.
We don’t expect this to be easy but we do expect it to be something we are proud of and it will drive us on to deliver our mission!
Thank you B Corporation for having us in your gang, we are really excited to meet you all.