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Will Bicknell
Co-founded and scaled Chillisauce to a top-10 UK events agency over 11 years before pivoting through fintech and founding felloh in 2020. Industry member of ATIPAC and board member of Travel by B Corp.
The full story.
Will started his career in publishing — first as Marketing Manager at Marshall Cavendish, then setting up his own publishing business (WillMark Publishing) in Poland and the Czech Republic, licensing titles like Teletubbies and Bob the Builder and launching a new magazine for the central-European family market.
He co-founded Chillisauce in 2002 with two university friends and ran it as Commercial Director for 11 years, scaling it from a startup to over 90 employees and into the top 10 largest events agencies in the UK — winning awards for creative event of the year and product launch of the year along the way.
After Chillisauce, Will founded Epic Experiences (creating marketing events for Nissan, ITV and Zendesk), then pivoted into fintech and consumer technology. As CEO of Carsift he led the team that won the BNP Paribas International Hackathon and the Startup of the Year award in 2017, before joining Oakbrook Finance as Chief Innovation Officer.
Will founded felloh in April 2020 — bringing together everything from the events-agency scale-up experience to the consumer-fintech work — to give travel businesses the connected financial picture he'd seen them struggle without for years. Alongside felloh he serves as a board member at Travel by B Corp and as an industry member on the Civil Aviation Authority's ATIPAC committee, which advises the Secretary of State for Transport on financial protection for air travellers.
Experience.
- Apr 2020 — Present Founder felloh
Connecting travel itinerary and payment data to give travel businesses the booking-level financial picture they've never had. Trusted by 450+ travel businesses.
- Sep 2025 — Present Industry member, ATIPAC committee Civil Aviation Authority
The Air Travel Insolvency Protection Advisory Committee — established by the Secretary of State for Transport to advise on financial protection arrangements for air travellers and customers of air travel organisers.
- Oct 2022 — Present Board member Travel by B Corp
A collective of B Corp travel companies that practise, prove and promote travel and tourism that benefits all.
- Apr 2018 — Jul 2020 Chief Innovation Officer Oakbrook Finance
Rethought how consumer-finance products are designed around real customer needs — better ways to borrow and successfully repay.
- Jan 2015 — Apr 2020 CEO Carsift
Built a car-buying recommendation engine after spotting that 6 in 10 people are unsure of which car to buy. Won the BNP Paribas International Hackathon and Startup of the Year 2017.
- May 2013 — Mar 2017 Founder Epic Experiences
Led the team creating innovative marketing events for clients including Nissan, ITV and Zendesk.
- Jan 2002 — Apr 2013 Commercial Director and co-founder Chillisauce
Co-founded with two university friends and grew Chillisauce into a 90+ employee creative-events agency — top 10 largest in the UK, winner of creative event of the year and product launch of the year awards.
- 1996 — 2005 Owner WillMark Publishing
Founded a publishing business in Poland and the Czech Republic — created a new magazine (Teach Me Mummy) and licensed titles including Teletubbies and Bob the Builder.
- 1994 — 1996 Marketing Manager Marshall Cavendish
Developed and launched new publishing concepts for the UK market with TV advertising and heavy-weight media campaigns; led the expansion of the business into the Philippines and Czech Republic.
Affiliations.
- Industry member — ATIPAC (Civil Aviation Authority)
- Board member — Travel by B Corp
More of the felloh team.
Talk to Will and the felloh team.
Bring one payment, reporting or cash-position problem. We'll show how felloh connects the booking-level money trail behind it.