Krystene from Travlaw and Will from Felloh discuss developments in the use of different payment systems, the impact on liability for tour operators and travel agents, and how to manage payment risk.

Credit cards and other payments for travel companies

What to do next?

• 1

  Automate your manual tasks with AI-powered Software as a Service

  You don’t need in-house AI tools to do this, most software providers will be doing the heavy lifting for you

• 2

  Step up your SEO and AI Optimisation (AIO) strategy

  Make sure your experiences are easily discoverable in consumer-generated itineraries. If you’ve invested in search engine optimisation (SEO) in the past, a lot of that work will be paying off now, but if not, it’s never too late to tag your images, set meta descriptions and make sure your most important content is machine readable.

• 3

  Experiment cautiously with customer facing AI tools

  If you’re not yet using any AI in your business, now is not the time to rip out your search function on your website and replace it with an AI chat bot! As an end consumer you probably know how frustrating it can be to deal with a poorly trained bot. Instead, find a problem you have which is worth solving but not business critical to start learning in a low-risk environment.