Case Study: How Adventurous Ewe automated 100+ Payment Links – without leaving their spreadsheet

Spreadsheets are a trusted friend for many travel businesses. They’re flexible, familiar and get the job done – until they start slowing you down. At some point, manual processes start costing time, creating errors, and stopping you from scaling.

That’s exactly where Adventurous Ewe, a proudly independent tour operator and member of AITO – The Specialist Travel Association, found themselves.

With bookings rolling in for several hiking events, multiple price points and hundreds of customers to manage, founder Jim Young needed a better way to turn bookings into payments – without changing how he worked.

Using the Felloh integration with Zapier, we helped him automate the creation of over 100 payment links directly from his spreadsheet – removing manual effort and creating a replicable solution for the future too.

Who are Adventurous Ewe?

Based in North Wales, Adventurous Ewe was created by Jim Young to deliver small-group adventures with purpose. From tackling UK peaks to exploring Kilimanjaro, Jim’s goal has always been about doing travel differently – with sustainability, community and boldness at the core.

His passion is for experiences – not spreadsheets. And that’s where Felloh comes in: we take care of the boring bits of travel so operators like Jim can focus on the magic.

The Challenge: too many bookings, too little time

Jim was managing trip sign-ups in a Google Sheet across multiple events. Each challenge had its own price. For each new row, the team needed to:

• Create a booking
• Generate a payment link
• Add the link back into the sheet
• Send the link to the customer

As numbers grew, so did the admin. Manually managing over 100 payment requests was clearly unsustainable.

The Solution: automation without overhaul

Rather than introduce new software, we simply connected the tools Jim already used.

Using Zapier, we set up a smart automation that:

1. Runs every hour to check for new spreadsheet rows
2. Loops through each new booking one by one
3. Uses Felloh to create a booking
4. Generates a unique payment link
5. Pastes the link back into the spreadsheet

Once set up was complete, Jim had over 100 payment links automatically generated and ready to share.

Built for Tour Operators

Adventurous Ewe’s success with automation is part of a wider pattern we’re seeing across the sector.

As AITO Business Partners, Felloh works closely with tour operators to understand the unique operational challenges of the travel industry – from complex pricing tiers to dynamic itineraries, deposit schedules, and seasonal workflows.

This deep sector knowledge makes Felloh the best choice for travel payments – not just because of what our tools do, but because we know how travel companies work. We’re not here to replace your systems. We’re here to help you automate the admin that slows you down – whether that’s spreadsheets, CRMs, or manual processes that don’t scale.

Tips for automating travel payments with Zapier + Felloh

If you’re looking to replicate this kind of setup, here’s what you need to know:

1. Felloh Uses GBX (Pence), Not GBP

All amounts should be passed to Felloh in pence, not pounds:

• £350.00 → 35000
• £99.99 → 9999

You can use a formula in your spreadsheet (e.g. =C2*100) or a Formatter step in Zapier.

2. Handle Multiple Price Points with Ease

Include a “Trip Type” or “Price” column in your spreadsheet to reflect different products or tiers. Zapier can then use this to populate the correct amount in Felloh.

3. Avoid Zapier Rate Limits

To keep things running smoothly:

• Use Looping by Zapier to process one row at a time
• Filter for only rows that don’t already have a payment link
• Run your automation every hour (not instantly)

4. Add a Status Column

Mark each row as Link Created, Email Sent, or similar to prevent duplicates or unnecessary retries.

A gentle step into digital transformation

What we loved about this quick project is how simple it was. No major systems overhaul. No onboarding. Just a clean, reliable automation layered on top of the tools Jim already trusted.

It’s proof that digital transformation doesn’t have to be intimidating – especially when you have partners who understand your world.

Felloh has empowered us to send every single payment link straight from our spreadsheet - no extra apps, no delays, no hassle. It’s brought a new level of simplicity and reliability to our bookings, so we can invest our energy where it truly matters: crafting unforgettable adventures.
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Jim Young, Co‑founder, Adventurous Ewe

Want to try it?

If you’re a tour operator looking to save time, reduce manual errors, and improve your customer payment experience, we’d love to help.

As an AITO Business Partner, Felloh is already working with hundreds of tour operators and travel agents to modernise payments – one small step at a time.

Drop us a message and let’s talk about how to turn your spreadsheet into a smarter, automated payment engine.

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