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Insights
Data connectivity isn’t an IT project. It’s the whole game.
What two days at the ABTA Finance Conference told us about where travel finance is heading - and what’s at stake if businesses get left behind
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Here are a some of the ways we have managed to build our new website that is cleaner than most!
Measure
We use Website Carbon to measure how we are doing, they also provide a widget you can add to all of your pages, see our footer.
Use green hosting
Although it looks like our website uses 'bog standard energy' we use Webflow which I highly recommend. In turn, they use Fastly & AWS for their hosting.
AWS has committed to 100% renewable energy by 2025 and already the electricity consumed in most of the US data centres where our site is (probably) hosted is attributable to 100% renewable energy.
I am still looking for documentation on Fastly.com energy use....
Compress images
I use Squoosh to compress images, for example I compressed the image above by 50%:
- Use fewer photos and videos, illustrations tend to be smaller file sizes
- Use fewer fonts & weights, so there is less to load on each page. You could go further by using only standard fonts already on on all devices but I think it is worth the marginal increase in data to fit our brand.
- Use darker backgrounds where possible, lighter backgrounds use more energy
I hope these are helpful :)
