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Many travel businesses believe card surcharges are banned altogether, but that’s a (costly) myth. While consumer card surcharges are prohibited, corporate and international cards are fair game. Learn how Felloh’s smart surcharging helps you recover processing costs compliantly and protect your margins.
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1
Automate your manual tasks with AI-powered Software as a Service
You don’t need in-house AI tools to do this, most software providers will be doing the heavy lifting for you
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Step up your SEO and AI Optimisation (AIO) strategy
Make sure your experiences are easily discoverable in consumer-generated itineraries. If you’ve invested in search engine optimisation (SEO) in the past, a lot of that work will be paying off now, but if not, it’s never too late to tag your images, set meta descriptions and make sure your most important content is machine readable.
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Experiment cautiously with customer facing AI tools
If you’re not yet using any AI in your business, now is not the time to rip out your search function on your website and replace it with an AI chat bot! As an end consumer you probably know how frustrating it can be to deal with a poorly trained bot. Instead, find a problem you have which is worth solving but not business critical to start learning in a low-risk environment.
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For many travel companies, card surcharges feel like a thing of the past. Before 2018, it was common practice to pass on 1–2% card processing fees to customers. Then new legislation came in, and almost overnight, the industry stopped adding surcharges altogether.
The knee-jerk reaction was simple: “We’re not allowed to surcharge anymore.”
But that’s not the whole story. In fact, while the UK and EU legislation banned surcharges on consumer debit and credit cards, it left the door wide open for businesses to legally apply surcharges to corporate and international cards. Understanding this distinction is important, because ignoring it often means travel merchants end up absorbing unnecessary processing costs.
The legality of surcharging is not universal; it varies significantly by region. While many in the travel industry reacted to the 2018 EU and UK ban, the rules are very different in other major markets.
The core principle across these regions is similar: if surcharging is permitted, you can only pass on your actual costs, not add an extra fee for profit. For example, a US-issued American Express card might cost you 1.95% in processing fees, while a US-issued Visa card might cost 2.50%. If you charged all US cardholders 2.5%, you would be overcharging your Amex customers, which is not compliant.
The challenge is knowing which cards qualify for surcharges - and at what rate - in real time. That’s where technology comes in.
At Felloh, our automatic surcharging feature does the heavy lifting:
So far this year, Felloh has helped travel businesses recoup more than £78,000 in card processing costs. One customer with a large international client base, The Small Cruise Ships Collective, have recovered 46% of their processing costs thanks to automatic surcharging.
For travel companies operating on tight margins, processing fees on international and corporate cards can add up fast. By using compliant, smart surcharging, you can:
Key Takeaway
Despite the industry myth, surcharging is not dead. The 2018 ban in the UK and EU only applies to consumer cards - not corporate or international ones. Furthermore, many other global markets have their own surcharging regulations, which travel businesses can use to their advantage.
With Felloh’s automatic surcharging, you don’t need to second-guess the rules or build manual workarounds. We identify the card, match the cost, and apply the surcharge - seamlessly and compliantly.