Dynamic Currency Conversion (DCC)_

Travel businesses see DCC most often at hotels, attractions and on-tour retail where an inbound customer wants to see the price in their own currency. DCC can add revenue, but it has to be offered transparently — customers who feel misled have a clear dispute lever.

The economics of DCC are attractive: a hotel showing the room rate in the customer’s home currency at a marked-up rate keeps part of the FX margin without raising the underlying price. Done at scale across an inbound season, the revenue is material. Done without transparency, the same revenue arrives with disputes attached and reputation costs that outlast the season.

The travel businesses that use DCC well present the choice clearly, document it in the receipt and the booking record, and accept the lower take rate that comes with a transparent flow. The businesses that lean into opt-out DCC or default the customer into it find themselves answering complaints to schemes and regulators who increasingly treat misleading DCC as a consumer-protection issue.

felloh keeps DCC choice, rate and margin context attached to the booking, so the finance picture shows the impact of DCC by brand and venue without manual extraction.

The Transactions view in the dashboard records the customer’s currency choice, the applied rate and the operator’s share of the FX margin against the booking. Risk Analysis surfaces DCC-related disputes so the practice can be tuned against real customer outcomes rather than assumption.

For travel groups using DCC as a deliberate margin lever — hotel groups, attraction operators, on-tour retail — the picture stops being a black box. Margin lift is visible, dispute exposure is visible, and the trade-off between the two can be managed brand by brand.