Company / Elliot McDonnell

Elliot McDonnell

Head of Operations — Came from customer operations at Fiserv before joining felloh in July 2022. Promoted to Head of Operations in July 2025 after three years building felloh's customer operations from the ground up.

Highlights.

// 01 — Record
01

At felloh — 4+ yrs

Joined Jul 2022, promoted to Head of Operations Jul 2025

02

Came from — Fiserv

Customer Operations at one of the world's largest payments and merchant-acquiring platforms

03

Alongside felloh — Pallas Marketing

Runs a digital marketing consultancy in Tipperary, Ireland

04

Based in — Ireland

Customer operations across UK and Ireland time zones

Biography.

// 02 — Background

Elliot's career started in operational roles in Ireland — first an internship as Junior Project Manager at The Coca-Cola Company, then nearly four years as a Store Supervisor at Maxol, the Irish fuel and convenience chain. Those early years built the operational habits that still shape how he runs customer-facing work today.

He joined Fiserv in 2021 — one of the world's largest payments and merchant-acquiring platforms — in Customer Operations. That year inside a global payments company gave him direct visibility into how merchant acquiring actually works: the pricing levers, the underwriting decisions, the risk controls and the day-to-day exception handling most travel merchants never see directly.

Elliot joined felloh in July 2022 as Customer Operations Manager and spent three years building the function from the ground up — customer onboarding, acquirer relationships, day-to-day support and the operational playbook felloh uses to help travel businesses get the best possible commercial terms. He was promoted to Head of Operations in July 2025.

Alongside felloh, Elliot has run Pallas Marketing — a digital marketing consultancy in Tipperary, Ireland — since 2020. That side practice gives him a marketer's lens on customer experience and measurement, which feeds back into how he thinks about felloh's customer operations work.

Experience.

// 03 — Career
01

Head of Operations

Leads felloh's customer-facing operations — acquirer relationships, onboarding, support and the commercial-terms work that helps travel customers get the best possible rates and operational experience.

Organisation — fellohPeriod — Jul 2025 — Present
02

Customer Operations Manager

Built felloh's customer-operations function from the ground up — customer onboarding, day-to-day support and the acquirer-side knowledge that helps merchants negotiate.

Organisation — fellohPeriod — Jul 2022 — Jul 2025
03

Digital Marketing Consultant

Founded and runs a freelance digital marketing consultancy in Tipperary, Ireland — concurrent with felloh and prior roles.

Organisation — Pallas MarketingPeriod — Jan 2020 — Present
04

Customer Operations

Customer operations at one of the world's largest payments and merchant-acquiring platforms — direct exposure to how acquiring, underwriting and merchant pricing work from the inside.

Organisation — FiservPeriod — Aug 2021 — Jul 2022
05

Junior Project Manager (Internship)

Internship in Ireland covering project management, business insights and SAS reporting.

Organisation — The Coca-Cola CompanyPeriod — May 2019 — Dec 2019
06

Store Supervisor

Nearly four years running day-to-day operations at one of Ireland's largest fuel and convenience chains — the operational foundations that still inform how he runs customer-facing work today.

Organisation — Maxol Oil LimitedPeriod — Dec 2017 — Aug 2021

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