Elliot McDonnell
Head of Operations — Came from customer operations at Fiserv before joining felloh in July 2022. Promoted to Head of Operations in July 2025 after three years building felloh's customer operations from the ground up.
Highlights.
At felloh — 4+ yrs
Joined Jul 2022, promoted to Head of Operations Jul 2025
Came from — Fiserv
Customer Operations at one of the world's largest payments and merchant-acquiring platforms
Alongside felloh — Pallas Marketing
Runs a digital marketing consultancy in Tipperary, Ireland
Based in — Ireland
Customer operations across UK and Ireland time zones
Biography.
Elliot's career started in operational roles in Ireland — first an internship as Junior Project Manager at The Coca-Cola Company, then nearly four years as a Store Supervisor at Maxol, the Irish fuel and convenience chain. Those early years built the operational habits that still shape how he runs customer-facing work today.
He joined Fiserv in 2021 — one of the world's largest payments and merchant-acquiring platforms — in Customer Operations. That year inside a global payments company gave him direct visibility into how merchant acquiring actually works: the pricing levers, the underwriting decisions, the risk controls and the day-to-day exception handling most travel merchants never see directly.
Elliot joined felloh in July 2022 as Customer Operations Manager and spent three years building the function from the ground up — customer onboarding, acquirer relationships, day-to-day support and the operational playbook felloh uses to help travel businesses get the best possible commercial terms. He was promoted to Head of Operations in July 2025.
Alongside felloh, Elliot has run Pallas Marketing — a digital marketing consultancy in Tipperary, Ireland — since 2020. That side practice gives him a marketer's lens on customer experience and measurement, which feeds back into how he thinks about felloh's customer operations work.
Experience.
Head of Operations
Leads felloh's customer-facing operations — acquirer relationships, onboarding, support and the commercial-terms work that helps travel customers get the best possible rates and operational experience.
Customer Operations Manager
Built felloh's customer-operations function from the ground up — customer onboarding, day-to-day support and the acquirer-side knowledge that helps merchants negotiate.
Digital Marketing Consultant
Founded and runs a freelance digital marketing consultancy in Tipperary, Ireland — concurrent with felloh and prior roles.
Customer Operations
Customer operations at one of the world's largest payments and merchant-acquiring platforms — direct exposure to how acquiring, underwriting and merchant pricing work from the inside.
Junior Project Manager (Internship)
Internship in Ireland covering project management, business insights and SAS reporting.
Store Supervisor
Nearly four years running day-to-day operations at one of Ireland's largest fuel and convenience chains — the operational foundations that still inform how he runs customer-facing work today.
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