April Wang
Head of Marketing / GTM — International marketing leader with two decades across B2B SaaS, telecoms and consumer brands — from Shanghai to London. Joined felloh in June 2025 to lead marketing and GTM.
Highlights.
At felloh — GTM
Marketing and go-to-market lead, joined June 2025
At Reliance Health — SVP
SVP of Brand & Growth, international expansion for the African healthcare platform
Voxbone / Bandwidth — Global VP
Four years scaling marketing across cloud-communications acquisition
Career span — UK + China
Two decades across Shanghai and London
Biography.
April started her marketing career in Shanghai in 2005, building experience across publishing (Sinomedia's China Economic Review), retail (The Collection), lifestyle products (Renaud) and consumer goods at Jelly Belly's China operation. Nine years across sectors gave her the foundations of international brand-building and distribution.
She moved to London in 2014 to join Canonical — the company behind Ubuntu — as Marketing Manager, running content strategy and partner marketing across the global open-source ecosystem. A short stint as Global Marketing Director at LULUTRIP, the Chinese outbound travel agency, gave her direct travel-industry exposure before she pivoted into cloud communications.
April spent four years at Voxbone, progressing from Head of Demand Generation to Global VP of Marketing. After Voxbone was acquired by Bandwidth Inc., she moved into VP of Growth at Bandwidth, then Senior Director of Marketing at CloudCall — accumulating senior B2B SaaS marketing experience across global telecoms infrastructure.
Most recently she was SVP of Brand & Growth at Reliance Health, the African healthcare platform, where she led international expansion and brand marketing. April joined felloh in June 2025 as Head of Marketing / GTM — bringing the B2B SaaS, international-expansion and growth-marketing playbook into travel finance.
Experience.
Head of Marketing / GTM
Leading marketing and go-to-market at felloh — translating travel-finance product capabilities into demand, pipeline and the brand position that comes with them.
SVP of Brand & Growth
Led brand and growth marketing for the African healthcare platform, including international expansion and market research across new geographies.
Senior Director of Marketing
Led strategic marketing for the cloud-communications platform across the UK and international markets.
VP of Growth
Growth marketing and cross-functional team leadership at the US cloud-communications platform following its acquisition of Voxbone.
Global VP of Marketing
Promoted to Global VP of Marketing to lead international expansion, market segmentation and brand strategy across Voxbone's global footprint — through its acquisition by Bandwidth.
Head of Demand Generation
Built the demand-generation function from the ground up — team-building and international expansion across Voxbone's enterprise telecoms customer base.
Global Marketing Director
Marketing leadership at the Chinese outbound travel agency — business development, marketing campaign management and growth across international markets.
Marketing Manager
Content strategy, partner relationship management and ecosystem marketing for the company behind Ubuntu, working across the global open-source community.
Marketing Manager China
Brand management and distribution strategy for Jelly Belly's China operation, across Shanghai and the wider mainland market.
Head of Sales & Marketing
International expansion and forecasting at the Shanghai-based lifestyle-products business.
Marketing Manager
Marketing for the Shanghai-based retail brand.
Marketing & Circulation Manager, China Economic Review
First marketing role — growing the circulation and marketing reach of the China Economic Review publication out of Shanghai.
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